Entrepreneur, speaker, thought-leader and consultant.

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Jesal Trivedi is a serial entrepreneur, speaker, thought-leader and consultant. He’s driven to use technology to empower, inspire and push the world, and its people, forward. He’s passionate about health and wellness, meditation, mobility, building powerful consumer brands and more.

Currently, he is the Founder and CEO of Aduri, a venture-backed wellness tech-lifestyle company developing products and premium content that brings mindfulness home. They have been featured in Cheddar, Entrepreneur Magazine, Core77 and more.

Previously, Jesal lead and grew the Product Management team at Blue Label Labs, one of Inc. Magazine’s fastest growing companies in 2019. Prior to this, he co-founded Tech808/The Phat Startup, a media company focused on closing the diversity gap in the tech startup space using Hip-Hop music as a cultural bridge, featuring guests like Ben Horowitz, Reshma Saujani, RZA from Wu-Tang, Alexis Ohanian, Young Guru and more. They have been profiled in Tech Crunch, ReCode and Fast Company. Prior to this, he was an innovation consultant at The Medici Group and worked with global sportswear brands to insurance companies to develop new products and services.

He holds a Masters in Interactive Technology from NYU ITP and a B.A. in Economics and Business of Media, Entertainment and Technology from NYU.


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